Event Graphic Design Direction

To promote the Trails of Cold Steel III game and expand its reach to a broader audience, we partnered with Honey & Butter Macarons, a brand with a large Instagram following and a fanbase that shares like-minded interests. This collaboration brought the game into a vibrant, community-driven space, blending gaming with the fun and creativity of themed macarons.

For the event, I directed the creation of eye-catching indoor banners, POP displays, and other event graphics to enhance the atmosphere and ensure the brand was front and center. Custom-designed macarons featuring beloved characters from the game added a playful touch, while demo stations allowed attendees to immerse themselves in the gameplay.

The event successfully introduced the title to a general audience, making it more accessible to newcomers while giving existing fans an unforgettable experience. By seamlessly integrating art, design, and gameplay into a public setting, we brought the Trails of Cold Steel III world to life, leaving a lasting impression on attendees.